What does that mean? It may speak for itself, but also represents a belief. The belief you can go beyond what you think you can achieve. The belief that the matter of perception is key. You see it’s easy to conform to the norm and comfortability. Easy to hold on to negative thoughts and suffering. But there’s always more behind the scenes and always another way to look at things!

Beyond Yourself is more than just a brand. It is here to motivate us all to think deeper in order to better understand. The logo, videos, apparel, products and creative designs are intended to match that philosophy and outward open mind. Over time it will be more clear, with a closer look at all that appears!



The goal is to go beyond traditional ways of thinking, paving new paths of perspective for humanity and a more eco-friendly future. We are all humans living on this planet with the capability of loving and helping one another no matter where we come from. We could all use some help and the best way to help is by doing what is best for our local communities and the environment. Therefore, through appreciation, inspiration, and working collectively towards a common goal, we together can do more for each other, our planet earth, and the generations yet to come! This is a call to action for we the people to put our support into the pursuit of a vision bigger than ourselves. Let's envision a world we live in composed of wholesome people and children who prioritize environmental health for the sake of us all.


21 Ways to REDUCE in 2023!

1. Bring your own bags. Put some bags in your car, backpack, handbag, or coat pocket to help you remember. Americans use 100 billion plastic bags a year; declining a few bags each shopping trip would make a big impact!

2. Say no to microwave meals. You know those meals that arrive in black plastic trays and take your dinner from frozen to piping in a matter of minutes? Well, they're tough to recycle, and they generate three types of waste, the cardboard box, the plastic tray, and the clear film lid.

3. Cook with fresh produce. Packaged fruit and veg travel from around the world, expending vast amounts of oil, energy, and water. If you buy loose and fresh veg, your cooking will be much more resourceful.

4. Carry a water bottle with you. Single-use plastic bottles are a poor use of the Earth's limited oil resources, especially when we can reuse better quality bottles over and over. Plus, whenever you drink out of a plastic bottle, you risk ingesting the chemicals used to make the bottles as these toxins can leach into the water over time.

5. Carry a reusable coffee cup or thermos. Okay, you might need a bigger bag if you can pledge to do everything on this list. Some people may choose either a bottle or a reusable coffee cup, depending on their thirst or caffeine cravings, but it's worth having a sustainable option in order to avoid contributing to the 16 billion disposable coffee cups thrown away each year.

6. Say no to 'Fast Fashion'. Cheap clothing shops contribute to the fact that fashion is the second-most polluting industry in the world. Exploitative farming techniques, dyes, and toxic synthetic fabrics are just a few reasons why you should say no, the other reason is that better quality clothing lasts longer and creates less waste. Waste reduction is the goal, right?

7. Make pledges with a friend. All the ideas are going to be much easier and more achievable if you pick a partner to do them with. Housemates, family members, friends, or colleagues at work would likely be glad to make some changes to help make the world a bit less wasteful. Having a partner to keep you accountable is a great technique.

8. Take advantage of thrift shops. Thrift shops offer some of the best finds from the second-hand clothing world. If these clothes have all survived this long already, it's likely that they are good quality and will last you even longer.

9. Embrace minimalism. The less you buy, the less you have to waste, and so waste reduction wins! Declutter your stuff, donate what you can, upcycle other things, and try to make sure that you maximize the use of everything you own.

10. Continue the good work you've been doing. If you've already removed straws, single-use plastic bags, and plastic bottles from your day-to-day life, have a pat on the back and then pledge to continue your work into 2023.

11. Say no to receipts in shops. It's quite frustrating for a lot of resourceful and eco-friendly shoppers that they receive a paper receipt each time they make a purchase. Refuse the receipt and try to cut down the 10 million trees and 21 billion gallons of water used each year in the US.

12. Repair your clothes. If you get holes in your clothes, try to mend them with a needle and thread. If your shoes break, have them repaired. If you stain something, take it to a dry-cleaner. Don't be so quick to chuck away clothes without trying to fix them first. Google and YouTube solutions for your damaged clothes, as it's likely you already have the solution around your home.

13. Reduce non-recyclable paper waste. Things like paper towels and napkins cannot be recycled. Store your paper towels out of sight and use cloth instead. Cut up an old t-shirt for a reusable towel. Use washable cloth napkins instead of purchasing disposable napkins. Save money while reducing your waste!

14. Say no to single-use cutlery. When ordering food to go, request no utensils. You probably have plenty of plastic forks and spoons already, in addition to your daily cutlery. If you host guests, use what you have instead of throwaway plastics.

15. Plan your food shopping. Make a list, check it twice. To reduce your food waste, you simply need to buy what you need and avoid spontaneous purchases. If you have plans to go out for dinner, make sure to buy one less meal for the fridge.

16. Talk to the staff. This one might take a bit of courage, but each time you receive a straw in your drink without asking you first, suggest that they change their policy to opt-in, instead of opt-out – this will encourage waste reduction and only requires staff to ask one simple question.

17. Reuse packaging in your kitchen. Plastic containers from food purchases can be washed and used for your food storage, and glass jars from things like jelly and pasta sauce can also make great storage options.

18. Shop locally for produce. Local growers use a lot less plastic and road miles to package and transport their goods, as their supply chain is a lot shorter, greener, and less wasteful. This helps you to avoid wasting energy and oil.

19. Compost your food waste. If you have space, create a compost pile in your yard. All of those vegetable peels and other food wastes that you create in your kitchen can be recycled right at home ( If you don't have the space, you can subscribe to curbside composting service. Perennial City Composting is a good option.

20. Reduce your meat intake. It's not for everyone but eating fewer meals with meat each week can have a huge impact on our individual health and the health of the planet. If everyone in the country reduced their consumption of beef, pork, and poultry by a quarter and substituted plant proteins, we'd save about 82 million metric tons of greenhouse gas emissions per year.

21. Repair instead of Replace. Before throwing out that broken device, see if it can be repaired. Google, YouTube, or an electronics repair shop may be able to fix the problem. Save money, conserve resources, and save time by repairing electronics. This can also be a learning experience for your young ones.


March 1st 2020, 

Founder, Max Heller, launched Beyond Yourself based on a lifestyle philosophy he had conceptualized and learned to live by throughout his childhood. He had always believed it was important to be open towards different people, exploring new opportunities, challenges and perspectives. He understands this mentality has the ability to inspire others towards a greater self purpose and a more constructive outlook upon the world environment. Essentially, to go Beyond Yourself means pursuing one's best self, in turn, focusing on becoming more open, understanding, and considerate of the overall bigger picture of what's going on with the world and what the future beholds with our current approach, behavior and actions towards it. More specifically, to go Beyond Yourself is to continue gaining further awareness and appreciation of people, different places and doing one's part to help this world become a much cleaner, more sustainable and eco-friendly place to live!